HomeGrown Lifting Co. was founded when Will Whitman and Zach Boden, former football teammates in college, had trouble finding quality bumper plates during the beginning of the COVID pandemic. Unable to go to the gym because of mass shutdowns, and frustrated with "out of stock" labels from major gym equipment providers, Will and Zach, along with their wives Nicole and Katy, decided to manufacture the plates that they had spent months searching for.
Will has 6+ years background starting and running a rubber/urethane manufacturing company supplying major automotive, medical, and defense companies with high quality, tight tolerance, durable parts. Zach graduated from Duke University's Fuqua School of Business and has 6+ years of experience working in the Financial Services Industry. Their professional backgrounds, coupled with their personal interest in CrossFit and Powerlifting, culminated in the launch of HomeGrown Lifting Co.